Home > SEO > Google Suggest and the ’site:’ operator

Google Suggest and the ’site:’ operator

Whenever I run a ’site:’ search on Google I’m intrigued by the auto-complete given by Google Suggest:

site: Google Suggest

The search suggestions it comes up with is one of the typical searches people do to try and find the strongest pages on a particular domain (site:mydomain.com mydomain).

Does this mean that Walmart are very interested in what pages on their domain have the most power or does it mean people are looking for strong pages to get links from Walmart?

Taking this a bit further, let’s look at what happens when we add another letter, e.g. ‘o’

site:o Google Suggest

Hmm.. anyone think ‘office supplies’ is quite a competitive term (hint: guess who are number 1 and 3 on Google.com)?

How about another letter, say ‘c’:

site:c Google Suggest

And how about ‘b’:

site:b Google Suggest

I’m seeing a pattern. Let’s try one more, say ‘l’

site:l Google Suggest

Anyone spot it? Your clue: two words “Bald SEO“.

Yup, except for the generic ’site:’ operator, Google suggest seems to have a large number of Tribune properties (Orlando Sentinel, Chicago Tribune, Baltimore Sun, LA Times + Blog).

Sorry Brent – we know what you are up to!

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  1. August 17th, 2009 at 20:20 | #1

    I am teaching my journalists well. Teach hundreds about the site: operator and it is bound to happen right. Plus, look at the crazy amount of duplicate content that we are still churning out (unfortunately) and you’ll see why it’s important that I discover the strongest pages for a particular phrase on a particular domain.

    I have to hand it to you on your knowledge of which domains are Tribune owned though . . . not even the Google Algo has figured that out yet. Could it be you are smarter than Google? Shutter to think!

    Payne . . . the BaldSEO anchor text was classic btw. ;-)

  2. August 17th, 2009 at 20:55 | #2

    Stephen Holmes once again cracking mysteries on behalf of the SEO community – of course he is smarter than Google Brent!

  3. August 18th, 2009 at 09:39 | #3

    Brent D. Payne :

    Payne . . . the BaldSEO anchor text was classic btw. ;-)

    Ah – would you rather have BaldSEO as one word or as two words “Bald SEO”?

  4. August 19th, 2009 at 09:11 | #4

    I imagine the “site:mydomain.com mydomain” queries are people typing in the brand name and then clicking “Show more results from mydomain.com” in the listings

  5. August 19th, 2009 at 09:55 | #5

    @Oli Allen
    Hmmm… I’m not sure about that. I could see why you might get that with “site:mydomain.com somekeyword” but I kinda think the “site:mydomain.com mydomain” is more likely to be a domain research query used by SEOs.

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