Occasionally I wonder whether we are own worst enemies in the SEO Industry, so I’m unsettled by one of the latest trends I’ve observed over the last couple of years (and increasingly in the last few months) – an irrational fear of anything that could possibly be linkbait.
It goes like this – somebody says something potentially controversial , we (as SEO’s) decide as a collective that… Read More...
There is no getting away from it, we all love twitter. It allows us to engage with people
The other day I was reading reviews of the Spotify iPhone app and it got me thinking. If you look at the reviews they are completely split down the middle with people either loving the app or hating it. It all basically comes down to people who are willing to pay £10 a month to use the app (you need… Read More...
Marketing Fail
We have had a Ditsch open up in Leeds this week, which I was quite excited about. Not only is this a German Pretzel chain (mmmm real German pretzels) but it’s on my way to work, which means I can have pretzels for breakfast as often as I want, right? Well no it seems not. As I walked… Read More...
Wherever I’ve worked I’ve always been the excel guru who everybody would come to when they had an excel problem. I’m quite at ease with VBA code, pivot tables and multiline formulas, but oddly enough I’ve never really been that good at graphs, and typically I’d beeline towards my comfort zone of pie, column and line charts. I decided that I’d correct this weakness earlier this month, and thought it… Read More...
If you are going to run a successful social media campaign, for a real life client, there are some things you are going to have to come to terms with. Depending on your current state of mind this may involve you growing a pair.
Firstly, the last thing you want to say to a client looking to do social… Read More...
Anyone who has been following me will know that I get easily wrapped up in competitions that involve winning a MacBook. First came #moonfruit and this week it’s all about #mpora. I love these viral promotions but they have the unfortunate side effect of causing my feed to be flooded with cheesy rubbish. That said, I really do thing… Read More...
No doubt most of you will have read the techcrunch article by now, proposing that it’s time to regulate search marketing , and quite possibly dismissed it like I did. The article does make some good points around google dominance, but makes unworkable conclusions.
As a generalisation, I don’t agree with regulation (or most forms of government interference for that matter), and I much prefer voluntary industry standards… Read More...